Best for Baby, Best for Parents

Infant and child safety - Along with our range of safety products which are designed to give children a safe and secure space to develop their independence, we make it our number one priority to ensure that every single one of the products we sell is safe and wherever possible free from nasties. We wouldn't sell a product that we wouldn't use on our own children so you can be sure that every fabric, fibre and material we use is safe for your baby.

Environment - Protecting the planet for our children is important to us which is why we strongly believe that our footprint should be minimal. The choices we make are well thought out aiming for smallest impact possible. We want to be transparent with our customers so you know who and where you are spending your money and that we are doing our very best to ensure that your money is being used protect the planet.

Parents - We believe in making choices easy for parents so you can focus more on fun and less on worry!

We commit to:

Efficient use of water and energy.
Efficient use of other natural resources.
Recycling.
Minimising waste.
Sustainable transport.
Responsible purchasing.
Use of non-toxic products.
Working with clients and suppliers to encourage high environmental standards.
Raising awareness and training employees on environmental issues.